Общая теория глобализации

in the leading country and then are distributed in other countries mass conscious of the society using technologies which influence it will get out of hand of the state. Nowadays the said technologies have become predominating for their being the most productive. These technologies having sweepingly spread for the last years have already become a technological component of the information society: if we speak about it from the technological point of view we possibly half-consciously and non knowing about their peculiarities we intend first of all meta-technologies. It is quite natural, that conscious transformation from creation of new technologies to their distribution and which is followed by creation of information society was expressed in the clearest form by the leader of this process Mr. W. Gates. He pointed out that the main factor for information technologies development as compared with the previous of 1997 year, lays not in their upgrading but in complex usage of already existing technical means for «information transparency» of all countries «transparency» as far as it can be understood quiet homogeneous for the countries creating meta-technologies and aiming at protection of their global competitive advantages. But significance of information technology distribution is not limited by creation of meta-technologies and safe provision of psychological, intellectual and technological leadership of their creators. Besides provision of global information transparency the most important part of information technologies is the possibility (in 1999 it is still potential) for deep and quite free reconstruction of mass conscious. The point is that unlike traditional «material» technologies the product of which are the goods, the product of information technologies nolens volens is a certain condition of the human conscious including mass conscious. Moreover: the most significant part of information technologies was primarily aimed at such reconstruction of human conscious taking it into consideration as the major purpose for influence. It is more effective to influence conscious than to influence the material. Technologies connected with it have already received the name. They are called «high-hume» versus «high-tech». In previous times technologies were oriented to matter but nowadays they are reorienting to the public conscience, public culture. Besides their high productivity, «high-hume» technologies differ with high changeability, i.e. maximum speed of making progress. The pioneers of their exploration the USA engage the most mobile and in correspondingly the most effective form of financial capital venture capital to creation of the most effective type of information technologies. Engagement of such capital to creation of the ordinary technologies as it is may be shown by the experience of the developing countries is impossible because of «slowness» of the non-information technologies: performance of any project connected with such technologies demand for larger time period than traditionally «short» venture capital is ready to be invested. In the result of it we observe destructive non-compliance of the speed of the venture capital turnover and establishment of traditional technologies. Wide-ranging investments of the venture capital are not effective for the national economy because of the said factors: it leaves without creating anything real and leaving after it only desolation. But the speed of information technology development has a qualitative higher rank than ordinary technologies. That is why information technologies are the only type of technologies in respect of which «short» venture capital has a quite normal productivity. Their technological cycle is so small that it corresponds to the speed of the financial capital turnover. That is why the American economy should not be afraid of «distending a soap exchange bubble»: it looks like a soap bubble only from outside. Actually the huge part of these venture investments is directed into the information technologies and at expense of their accelerated tempo of their development carries for their recipient quite normal productive but not venture character. This is the principal advantage of the American economy over economics of other countries of the world. This is the reason for its medium term stability in the forthcoming global financial

On difference significance in the technological time speed Significance of the time factor in new conditions is evidently demonstrated by the mass bankruptcy of computer firms in the USA. The bankruptcy is followed by the fact that implementation of new technological principles demands for such period of time that these principles become outdated. Thus, the company which directs a part of its resources from the sphere of technological race to the practical realization of new decisions reaches the slow scale of «technological time» and fails as compared with its competitors which remain in the zone of «pure» sphere of new ideas development in which the technological times changes in a quicker way.But application of «high-hume» technologies is connected also with danger. Thus, seeming easiness and impunity of conscious influence arouse the most dangerous professional illness of the employees engaged in the sphere of public relations it! is the temptation to solve problems not in the real way but with the help of the so-called «brainwashing» method or we may use more exact German analogue of this term: ote Seelenmassage». The first problem of «high-hume» is connected with it: on carrying away by it the control system (of the state or of the corporation) starts the process of self-hypnosis that makes it inadequate. It is principally important: «high-hume» technologies are dangerous not only for the object of their influence, but for their user as they also transform conscious of the user. The second problem: to reach the political result it will be enough for the user of the «high-hume» technology to form necessary type of conscious of no more than 20% of the population being the elite of the society and influence on taking resolutions and being the example. Efforts in this direction evidently draw the line between the elite and general mass of population and create within the society internal disagreements between the self-hypnosed elite and the rest population. Moreover: the elite being apart from the population began to percept the ideas, which correspond to its principles. In the result of it 80% of the intellectual potential of the society is lost while the Thus, gradual appliance of information technologies in respect of the elite class of the society is limited by the area of democratic borders of the elite class itself and that is why it reduces the society potential. We saw the example of the Russian reformers of 1992 1998 years, who could run away from the population by application such advanced information technologies to themselves